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定位
〔美〕艾·里斯,杰克·特劳特著;王恩冕,于少蔚译How much do you like this book?
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20多年前,美国《广告时代》杂志约请年轻的营销专家里斯和特劳特撰写一系列有关营销和广告新思维的文章,总标题就是“定位的时代”。系列文章刊载之后,引起全行业的轰动,定位成了营销界人人谈论的热闹话题,经作者之手送出的文章就达12万份之多,由此开创了营销理论全面创新的时代。
20年过去,定位思想已经深入人心。为纪念这一伟大的创新,原出版商推出20周年纪念版,此中文版《定位》即译自新版本。
20年过去,定位思想已经深入人心。为纪念这一伟大的创新,原出版商推出20周年纪念版,此中文版《定位》即译自新版本。
Year:
2002
Edition:
1
Publisher:
中国财政经济出版社
Language:
chinese
Pages:
268
ISBN 10:
7500554370
ISBN 13:
9787500554370
File:
PDF, 23.52 MB
Your tags:
IPFS:
CID , CID Blake2b
chinese, 2002
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